About Sela Expo

Sela has been a MICE industry leader since 1995 with more than 25 years of experience. In 2017, Sela partnered with many governmental entities which gave the company a solid position in the market to execute some of the biggest events in the world. In 2019 alone, more than 15 million attendees experienced a Sela managed event. Sela is 70% owned by PIF (Public Investment Fund) whose main role is to contribute to the Saudi economy by investing and financing profitable companies and projects locally and internationally. We at Sela are planning a set of mega exhibitions and conferences that are aligned with the Saudi 2030 vision programs.