The Kingdom of Saudi Arabia offers access to over 400 million buyers in the Middle East and North Africa. It is considered to be one of the largest car markets in the GCC, and one of the most promising and fastest growing markets in the region. The Kingdom is in the spotlight of being the regional hub of car production with over 1million light vehicle sales annually in the GCC. Furthermore, Saudi Arabia’s strategic central location between Europe, Africa and Asia, gives it the advantage to serve a wider range of around 2 billion customers. In line with Vision 2030, the automotive sector is the kingdom’s prioritized key revenue generator and this creates opportunities for international companies to invest in the Kingdom since the Saudi government is seeking to develop a domestic automobile industry.